Accounting and Bookkeeping Services Marketing Plan Essay Example for Free

Accounting and Bookkeeping Services Marketing Plan Essay Marketing Vision Sorcerers Accountant will fit the needs of transitional small businesses, dealing with the growing pains of leaving an owner-operator model to hiring employees and expanding. These clients will see that Sorcerers Accountant is competitively priced, both compared with the market and with the substitute option of hiring their own bookkeepers. Clients will see that Sorcerers Accountant is extremely flexible and scalable in a way that in-house bookkeepers cannot be. To move forward with this new business line, Sorcerers Accountant will make the bookkeeping services the core of its business and a source of leads for its additional accounting services, rather than the other way around. Over time, as this transition happens, the marketing plan will be revisited to see how these clients can be better used as a source for referrals and more business. See more: The Issues Concerning Identity Theft Essay Goals Sorcerers Accountants goals include Personal, Marketing, Business, and Client Satisfaction goals. They are: 1. Personal To reduce the time spent on the business by Max Greenwood to a more sustainable level over a few years and to achieve professional recognition 2. Marketing Generation of large numbers of leads and press mentions 3. Business Expand sales significantly over the next three years 4. Client Satisfaction To achieve a high level of very satisfied clients Purpose Sorcerers Accountant seeks to provide a full suite of tax and management accounting services for small businesses in Chicago, Illinois, allowing business owners to not only save money over in-house accounting and ensure their compliance with tax laws, but to make valuable management decisions from their numbers. Picture When clients come to Sorcerers Accountant, the frustration of dealing with in-house bookkeepers and low-quality providers will recede. Clients will be given the time to have all of their questions answered and valuable accounting and systems advice will be given even in the initial meetings. The client will quickly understand that Sorcerers Accountant will scale their services to meet the clients needs and can add to those services as the clients needs change. They will understand that they are not entering into an onerous contract and that the cost of getting started is low. The client will be delighted the first time they receive a thank you card and small gift when theyve made their budgeted numbers for the quarter. At this point it will truly sink in that Sorcerers Accountant has their bookkeeping and accounting needs covered and that they can put away any worry that this area will be a weak link in their business. Gap Dashboard Weekly measurements of key metrics will be averaged for each month and entered in the Gap Dashboard. Personal goals will be tracked by Max Greenwood directly to make sure he is moving towards both professional recognition and a sustainable work/life balance. Marketing goals will be tracked by the CRM system and business goals will be tracked by QuickBooks. Client satisfaction numbers will be derived from the survey providers database. Whether numbers are met or not, the news will be shared on a monthly basis with the entire staff, with congratulations and discussion as to what is going right as well as a look at what is going wrong and how it can be rectified. These reports will be shared in full with the bookkeeping program manager and partially with the bookkeepers. Ideal Customer The ideal customer for Sorcerers Accountant is an owner of a very small business. Having launched within the last few years, the customer has just hired his first employee. The bookkeeping work (accounts payable and receivable, payroll, bank reconciliations, tax preparation) that the owner did for the first few years is taking more and more time and is holding him back from working on sales, marketing, and strategy for the business. The new employee has been hired to handle more of the technical work of the business, not to do bookkeeping. However, when considering the type of bookkeeping help he can afford, the customer realizes that a ten-hour-a-week employee would most likely be a student or low-skills worker who would require a great deal of training. The customer is put off by the idea of spending a great deal of time training such an individual, who may leave within a year (or even less) due to school schedule changes or finding a full-time job. He realizes that keeping the books correctly is important work, but because he understands his own value to the business, his knows his time is better spent elsewhere. He might then begin to search for professional bookkeeping options that can offer just a low-level of support by doing his own research and asking other business owners he knows. Market Description The small business accounting market consists of virtually every small business in the United States. As businesses grow larger than one person sole proprietorships, they generally require expert help with at least their tax preparation, and often with additional bookkeeping and accounting services. Even many non-employer sole proprietorships will use accounting help at some point. While some small businesses hire bookkeepers or CFOs directly, many successfully outsource these types of services. The market for Sorcerers Accountant is small businesses in the city limits of Chicago. This will represent approximately 85,000 businesses in 2010. This market can be subdivided into three groups: Non-employer firms: Without employees, these firms do not have many of the concerns of larger businesses. However, the owners must be vigilant to protect their own tax liability and sort out how their personal and business tax returns intersect. These firms are generally buyers of QuickBooks services and tax preparation services. As they grow, this group becomes ripe for outsourced bookkeeping services before they can hire a full-time in-house bookkeeper. Very small businesses: Defined for our purposes as businesses with 2-10 employees. Made up of businesses that are designed to stay small and those which are growing through a phase, these businesses require payroll services, bookkeeping, and tax preparation. They are concerned about losing control, but can generally be convinced of using outsourced accounting and bookkeeping with cost analysis. With the stakes higher, these businesses can make greater use of management accounting services, especially as most cannot afford a dedicated CFO. Many do not need a full-time bookkeeper, but can made due with part-time help, which limits their hiring options. Other small businesses: Defined for our purposes as businesses with 11 to 99 employees. Many of these businesses will have some in-house financial management and bookkeeping help. However, they may be able to save money by outsourcing these services as they are not generally core to what the business seeks to do. These businesses may be comfortable with their situation as a cash producer for their owners or intent on g rowing or positioning themselves for sale. Remarkable Difference Sorcerers Accountant offers the flexibility and low rates of an in-house bookkeeping employee, while providing all of the training, oversight, and deep knowledge of a Certified Public Accountant. Differentiators Sorcerers Accountant will achieve a competitive edge among Chicago bookkeeping services due to its combination of CPA oversight with lower-level, inexpensive labor to solve the specific problems of small business owners. Clients will receive the advantage of having a CPA review their books and propose additional advice when appropriate, while not paying much more than they would to hire their own part-time bookkeeper. This is not an inimitable competitive edge, but the market in Chicago is significantly large enough to allow for the success of Sorcerers Accountant with this strategy. Large firms ignore the small business market because they are better positioned to serve larger businesses. They are unlikely to imitate this strategy as they will find it difficult to convince small businesses that they can offer services which are affordable to them.

Relationship of Washington Square to Henry Jamess Other Novels :: Washington Square Henry James

Relationship of Washington Square to Henry James's Other Novels According to Bette Howland in "Washington Square, the Family Plot," the idea that Henry James should leave Washington Square out of his New York Edition, is "a fitting irony" in that "like Dr. Sloper in the novel, James disinherited his heroine; [and] cut her out of his will" (1). Although James might have wished us to treat Washington Square as an orphan, an outcast, a black sheep as compared with its "better" relatives, Howland's essay quite clearly establishes a familial link between this and James's other, more famous works. As Howland says, "Not only is Washington Square, though disowned, a member of the family--it is the original, the mother lode" (1). Howland begins her analysis by looking at how James took an anecdote given to him one night at a dinner party and made the "tale purely American." To Howland, the very location of Washington Square stands for James' perception of "the stifling provincial life of America" in that it is "the object of Morris' aspirations; the prison of Catherine's confinement; the seat of the Doctor's power (sic)" (16). By confining the characters to the small world of Washington Square, says Howland, James created a "closed system" in which he could work his irony most effectively (5). She also notes how James changed the simple anecdote into an ironic contest of wills. He made the father the "heavy" rather than the fortune-hunter, and he made the father a scientist, a "scholarly doctor" so that he fit in with the American values of earning an income (or seeming to), and appreciating science (Howland 3). Howland also does an apt comparison of Washington Square in relationship to James's other novels by pointing out how he frequently talked about love in terms of the financial. As Howland says, "[With James], there's never enough [love] to go around; one person's gain is always another's loss" (7), and money is quite commonly involved in the equation. In addition, James has another system of economy that is always at work in his novels. As Howland says, "at the beginning, the good heroines are all in the dark," but "by the end, they are the only ones who see" (15).

A Review of A Brief History of Time by Stephen Hawking

The field of Science, particularly cosmology or the physical science concerning the history and evolution of the Universe, is truly an interesting and remarkable subject matter. However, understanding and eventually appreciating the significance of the said discipline are another aspects.Hence, it is valuable that such field is introduced, explored, evaluated and fully realized in both analytical and fascinating ways. This is because it is only under such circumstances that a complicated matter like Science, specifically the facts relating to the creation and development of the Universe, is simplified and ultimately recognized of its purpose and essence.Presented with such situation, it is now practical to ask how can people and the society in general is able to simplify a complex and apparently an intriguing field like Science. In particular, the challenge of effectively presenting the historical account and all the essential details about the beginning and evolution of the Universe may be difficult to achieve.This is where a non-traditional approach to the field is necessary helpful. That is, the technicalities of the origin and eventual development of the Universe are presented in ways understandable to lay people or the non-scientific public. The successful transformation of Science, from a complicated to a simple field or subject, manifests the undeniable effectiveness on the part of a person or material that aimed to modify Science or the study of the Universe.The said condition was the efficient effort undertaken by theoretical physicist and author Stephen Hawking in his 1988 book â€Å"A Brief History of Time.† The said literary work succeeded in presenting the field of Science, particularly the circumstances regarding the start of the Universe, in a manner only true physics is able to do and provide.Apart from such strict scientific presentation however, the author and his book are best to be acclaimed for the ability to illustrate, explain and eventually made people understand the topic in simple manner. The important scientific features of the book definitely serve as its assets but it is therefore one's impression especially towards the simplicity of the book that makes the material ultimately valuable.Valuable FeaturesAt the onset, the important features of the Hawking book rely on its strict adherence to the scientific creation and evolution of the Universe.   As far as true-blooded physicists are concern, â€Å"A Brief History of Time† offers little or even nothing new details and insights about the study of physical science, the Universe in particular.For people who are new or unfamiliar especially those who are totally oblivious of the said subject matters, the book however definitely serves as a valuable material. In fact, Hawking through his book provides a venue where readers are comforted in their search for answers to scientific questions. This is because the technicalities of the topics featured in t he book were presented and explained in ways understandable to ordinary people.The features of the book include a general and wide look at the major concepts or theories on the field of theoretical physics. The book also features clear-cut presentations and explanations of complicated topics concerning the study of Physics like the origin of the Universe. Additionally, the author engages in attractive approach as the book shows inviting illustrations all throughout (Hawking, 1988).Specifically, the Hawking book features several valuable scientific topics. These include the Big Bang Theory, the law of gravity, black holes, time quality, light cones and answers to a string of scientific theories that even physicists have long been searching for.The book's clear presentation of deep science or the technical circumstances of the origin of the Universe and other physics-related concepts, in effect, shows the effectiveness of the author in the field that he masters. Through these features , the book succeeds in its purpose to strictly focus on key scientific topics. While the book presents the origin of time through the image of tortoise at the start, such attempt paves the way for the realization that people indeed learn about science because of its historical perspective (Hawking, 1988).Valuable ImpressionThe relevance of the book is apparent for it enables the readers to leave valuable impression or feeling towards the content and significance of the material. On a personal note, â€Å"A Brief History of Time† allows me to have a glimpse of the historical evolution of the Universe or the field of theoretical physics in general. The book offers real physics in a manner that is understandable to both science-oriented people and non-scientists. Beyond such effort, my important view and impression about the book is all about its effectiveness in simplifying the field of science to an ordinary reader like me.It is definitely important that a science material lik e the Hawking book strictly observes or follows the fundamentals of science. However, the public is fortunate enough that the material simplified the field and its concepts for a non-science person like me to understand and realize.Simply put, the value of this book is the author's ability and effectiveness in presenting and explaining scientific ideas like the origin and evolution of the Universe in simple as well as more perceivable and appreciating manners. Hence, beyond the book's technical approach and scientific adherence, it is its efficient modification of a rather complex subject matter that leaves a person with worthy impression of the book.ConclusionAnalyzing a book like Hawking's â€Å"A Brief History of Time† is truly worthy of one's time and effort. This is because reviewing the book makes one to recognize the significance of scientific concepts and most importantly, the usefulness of making a material easy or understandable to a non-scientist reader.The vital f eatures of the book are the initial factors why one will be absorbed in reading it further. Aside from these however, it is a reader’s impression or feeling about the book that makes one realizes more its value. That is, the fact that the book effectively simplified a complicated field is an ultimate factor in making a material valuable in the study and appreciation of the origin of the Universe.ReferenceHawking, S. (1988). A Brief History of Time. New York: Bantam.   

Should Marijuana Be Banned Marijuana - 1796 Words

Weed, bud, ganja, chronic, herbs, grass, trees, pot, reefer; these are all names of one of the most widely used illicit drug in America, Cannabis. Cannabis’ history is dated back over 10,000 years ago in Central and South Eastern Asian countries. There are several ways a person can consume marijuana. The first and most popular way is by smoking it. Cannabis can be rolled into a joint, or smoked through a pipe. The next is by vaporizing. Vaporizing the marijuana heats it up to the point it becomes a vapor. Vaporizing is a safer alternative to smoking marijuana. Vaporizing the marijuana reduces the amount of harmful smoke that will affect the throat and lungs. Another way is by using topical agents. This means the marijuana is applied directly to the skin or muscle. This includes lotions, balms, sprays, and creams. The final way to consume marijuana is through edibles. The marijuana is infused into butter or oil and then cooked. The effects of edibles take about twenty minutes t o an hour to take effect. Cannabis is classified as a schedule I substance because of its dangerous effects and high potential for abuse. Cannabis is a psychoactive and physiological substance used for both medicinal and recreational purposes. A psychoactive substance is a substance that changes the brain’s function and alters perception, mood, or consciousness. Although, many people are aware of the negative side effects of marijuana nearly half of all Americans say they have tried marijuana. Due toShow MoreRelatedMarijuana Should Be Banned Marijuana1667 Words   |  7 PagesCannabis, otherwise known as marijuana, is a way of preparing the marijuana plant so that it can be used as medicine or a psychoactive drug. It is the most extensively banned drug in Britain. However, many local societies and organizations advocate a reform of its validity. These include NORML UK, UKCSC Drug Equality Alliance, as well as Cannabis Law Reform. 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