Global Market Research Case Study Analysis Example | Topics and Well Written Essays - 1000 words

Global Market Research Analysis - Case Study Example The turnaround was masterminded by two employees who decided to work without pay and their efforts were rewarded when S/M Architects won the competition for the aquatics facility for the Canada games. Buoyed by the success of sports complex design and construction, Sperry Architects now wants to enter into new markets. According to (Keegan 2013) firms enter into new markets to increase profitability, stem inherent risks in the home market and therefore ensure long term business stability. With economists predicting a recession in 1989 and local competition heating up it is clear why Sperry Architects wants to enter into a new market. Entering a new market comes with substantial risk, challenges as well as opportunities (Moschis, 1994). Sperry/MacLennan Architects is seeking to enter a new market and must therefore conduct a thorough market research and analysis to increase its chances of success in the new market. In this case S/M Architects must pay close attention to the following. It is imperative that S/M defines the target market it intends to satisfy and the opportunities for growth. Entering a saturated market might not offer many new opportunities. It is also important to identify gaps in the market and weigh the current players in the market while paying close attention to their strengths and weaknesses. Beall (2010) notes that laws regarding business practice vary from province to province as well as country to country. Tax laws as well as well as amount of profits which can be repatriated back home are key issues which should be taken into consideration by S/M Architects before venturing into new markets. Understanding the market dynamics and consumer behavior of the target market is crucial to the success of any firm with intentions of expanding into a foreign market. Cultural beliefs shape the consumption patterns in new

Critique an article about patient with bipolar disorder Research Paper

Critique an article about patient with bipolar disorder - Research Paper Example On one hand, there are those people who, although they have bipolar disorder, accomplish so much in their lifetime and become historical landmarks. Conversely, bipolar disorder can interfere with the psychosocial functioning of certain people, thus making it difficult for them to carry out normal daily functions. In their work, Functional Outcome in Bipolar Disorder: The Big Picture Levy & Manove (2012) seek to gain more insight into the functionality levels of people with bipolar disorder. This essay aims at critiquing the work by Levy & Manove and analyzing the validity of their arguments. In their work, Manove & Levy (2012) aim at explaining the causes of negative functional outcomes among people with bipolar disorder, in addition to proposing mechanisms for reducing this deficiency in functionality. To this end, the authors succeed in explicating how people with bipolar disorder are unable to function properly. The authors do this by looking at a number of issues affecting bipola r people. The causes and triggers of bipolar disorder are often a debated topic among experts in this area. Some suggest that the condition is inherent, while others suggest that the condition is acquired from life experiences. ... Nonetheless, the authors argue that people with bipolar disorder experience more emotional instabilities than normal people, in addition to poor premorbid functionality. The authors successfully inform the reader about the various difficulties faced by people with bipolar disorder. For example, as Levy & Manove (2012) write, studies have shown that bipolar disorder affects the functioning of the brain, through a process in which the high stress levels reduce the volume of the prefrontal lobe, and an increase in the lateral ventricles. Essentially, severe illness leads to cognitive dysfunction, which then worsens the functioning of people with bipolar disorder. According to Levy & Manove (2012), studies show a positive correlation between cognitive deficiencies and the severity of illness among people with bipolar disorder. The authors suggest that changes in moods may affect verbal memory for bipolar people. If the mood changes are too frequent, then it may lead to psychological stre ss for the person with bipolar disorder, thus contributing towards the formation of neurotoxins which lead to the degeneration of the neurological and cognitive functions in the body. It is often reported that people with bipolar disorder often exhibit abnormally high levels of anxiety, as compared to normally functioning people. In this respect, Levy & Manove (2012) write that the more severe the illness, the higher the anxiety levels among bipolar people. Extremely high anxiety often leads to early onset of mania, addiction to substance abuse, and higher chances of suicide among bipolar peoples. The authors, therefore, argue that anxiety often leads to cognitive impairments among people with bipolar disorder. The argument advances