Consumer Behaviour Process in Tourism †MyAssignmenthelp.com

Question: Discuss about the Consumer Behaviour Process in Tourism. Answer: The current study intends to examine tourism holiday as a study of consumption behaviour process that is influenced by several number of factors such as motivation, image, role of tourists, family behaviour as well as consumer models. In essence, the present study therefore intends to carry out extensive review of the entire body of knowledge on consumer behaviour, important notions, external influences, and fitting research contexts in present-day tourism. Thus, the current study intends to examine and identify the important exterior influences on tourism conduct as well as technology. Theme 1: Consumer behaviour in tourism: Concepts, influences and opportunities penned by Girish Prayag and Miguel Moital is a Journal article on consumer behaviour in tourism elucidates in detail the concepts, influences as well as opportunities (Cohen et al., 2014). This study thus intends to establish the link between the attitudes and behaviour in the planned behaviour of tourists. Other articles on consumer behaviour in tourism also intends to review the social along with psychological influences (ego-involvement, loyalty and commitment, novelty seeking as well as family decision making) on travel behaviour of individuals with the aim of generating a model of behaviour of tourist. These articles have the similar objective of examining various determinants of consumer behaviour that are essentially different classes of variables. Theme 2: The second theme of the article : Consumer behaviour in tourism: Concepts, influences and opportunities intends to review different perspective of tourist behaviour that can be reflected as a constant process that comprises of different inter linked steps as well as notions that essentially cannot be evaluated distinctly. Similarly, other journal articles also examine the main theories of consumer behaviour with special references to the theoretical studies highlighting on fundamentals on tourism studies, major determinants of consumer behaviour and motivation assessment (del Bosque San Martn, 2008). Thus, this study intends to institute the association between different perspectives of motivation of travel as well as study of motivation (that include the psychographic categorization, psychological approaches). Thus, these journal articles intends to critically analyse the correlated stages/factors in travel behaviour of consumers in hospitality management. Theme 3: The third theme essentially refers to the study of consumer behaviour that involves specific decisions, actions as well as ideas that can satisfy the needs of the consumers and wants (Wyer, 2011). It deals with understanding all the actions engaged in gaining, consuming along with disposing of diverse products as well as services counting the decision making procedure that can go before and follow the activities in tourist behaviour. Summary The study helps in reviewing the behaviour of consumer that is one of the most studied sections in the area of study of tourism. This current study therefore helps in understanding key concepts of consumer behaviour, different perspectives of motivation, sociological, psychological factors that can affect the consumer behaviour in the context of tourism. Thus, the consumer behaviour and marketing works can be enhanced by learning the high-class hedonic as well as affective features of tourism and the manner these can progressively tangled with different factors of consumption in everyday life as well as quality of life in common. Bibliography Cohen, S. A., Prayag, G., Moital, M. (2014). Consumer behaviour in tourism: Concepts, influences and opportunities. Current Issues in Tourism, 17(10), 872-909. del Bosque, I. R., San Martn, H. (2012). Tourist satisfaction a cognitive-affective model. Annals of tourism research, 35(2), 551-573. Ekinci, Y., Hosany, S. (2006). Destination personality: An application of brand personality to tourism destinations. Journal of travel research, 45(2), 127-139. Fodness, D., Murray, B. (1999). A model of tourist information search behavior. Journal of travel research, 37(3), 220-230. Gilbert, D. C. (1991). An examination of the consumer behaviour process related to tourism. An examination of the consumer behaviour process related to tourism., 78-105. Wyer, D. L. (2011). Motivational influences in consumer behavior: The role of regulatory focus. ACR North American Advances.